Investing in the the future. Entrepreneurs backing entrepreneurs.

F&F invests in founders building innovative companies in categories where we have deep expertise including fintech, real estate, SaaS, ecommerce and marketplaces. We invest globally, across all stages and often co-invest alongside leading venture capital firms.

We know what it takes to build a category defining business.

We built Auction.com, among other companies, from the ground up. We constantly look for ways to leverage our experience in ways that make a positive impact on the founders and companies we partner with.

What we look for:

  1. Entrepreneurs with a clear vision and achievable plan to execute on it
  2. Strong product-market fit indicators
  3. An established business model and validated unit economics

Clarity, focus and intentionality.

We believe the best companies are built on the back of dedicated founders with clarity of thought, agility to react to market realities and willingness to do whatever it takes to make their vision a reality.

Broad scope with narrow focus.

We invest globally, at any stage, partnering only with founders and their companies when our experience and principles align to create value for all involved.

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